A wholly-owned subsidiary of PLDT unit SMART Communications, the Philippines' largest wireless provider, the company will operate independently of SMART but will use some of its facilities.

U-mobile subscribers who read the ads on their mobile phones will receive credits on their pre-paid mobile phone bill.

The company hopes to carry advertising from makers of personal care products, fastfood restaurants and even financial service companies.

About 45 percent of Filipinos own mobile phones, it added.

How to score yourself an invite code?

If one of your friends is already a ümobile member then by all means use every sweet talk method in the book to get yourself invited.

If your friend still hasn´t forgiven you for the time you stuck him with the bar tab, then drop by one of our ümobile events and if you match our criteria, you can snag an invite code from one of our code givers.

Scour the web for our Code Giver who is known to have precious invite codes to give away during random times.

What in the world are Code Givers?

Code Givers are official members of the ümobile community who are authorized to give out invite codes to non-members. You may encounter people who are posing as Code Givers, so here´s how to spot the real invite codes:


* Code Givers can only be found during ümobile events and are dressed in distinguishable outfits
* Code Givers will never sell you an invite code because these are for free. Beware of those that try to sell you any ümobile invite codes. If it ain´t FREE, it ain´t ours.